My new site is well along the way and should be on its way at some point soon.
I will be at UX Australia for thursday and fridays sessions, very much looking forward to it. Say hello if you are also attending.
In stripping things back and having a less visual focus in design work a reoccurring theme throughout the construction of user experience has been the power and importance of words. Stripped back to the core words are the key driver of understanding and they need to be chosen and implemented well.
Amusement aside wordplay is about reinforcing meaning. The combination of words, the meaning and the flow is very important in creating an experience that is intriguing, directive and clear. Much like poetry, strength can be created through the interplay of words and the choice will add to the users desire to click through.
Like a finely crafted rhyme, flows, connections, parallels and juxtapositions are an equally important component of delivering user experience design. Your opening lines need to make an impact, the work needs to have a rhythm and fluidity, delivering a feeling in a form that is understood. Opening lines and introduction can take root and plant you in a masterpiece, pulling you in to the story that follows.
A handy hint with Axure 7.0, assuming you have a web server you can link to any webfont and not just google fonts. Using font2web you can generate your own .css file and upload it to your server and link to that in the same fashion as a google font.
Click publish and then Generate a HTML file in axure and go to the below screen to add the link to the generated stylesheets url.